A $1 billion capital raise could be the spark that makes Snapchat a big player in AR.
By Jessica DiNapoli NEW YORK (Reuters) - Investors in the upcoming initial public offering of WeWork's parent, The We Company, are being asked to lower their standards for...
But going against the grain could help Snap Spectacles 3 establish a toehold in the smartglasses market.
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Snap Inc. is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company provides Camera, Friends Page, Discover, Snap Map, Memories and Spectacles. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. It offers a range of creative tools that enables people to personalize and add content to their Snaps. Its chat services includes creating and watching stories, chatting with groups, making voice and video calls, and communicating through a range of stickers and Bitmojis. Memories enable users to create Snaps and stories from their saved snaps, as well as their camera roll. It also offers Spectacles, its sunglasses that make Snap. The Company’s advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters.Read More
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